The Sharks have embarked on a new and exciting era, under the ownership of MVM Holdings and with the injection of world-class players participating in a new international competition, in a new hemisphere, the time has come to reposition our brand, in our quest for global appeal.
Commenting on the rebrand, The Sharks CEO, Dr Eduard Coetzee said: “Re-igniting the passion for the brand amongst our loyal support base not just in South Africa, but globally is the driving force behind the rebrand as we broaden our reach and attract new markets internationally. The positive changes we have undergone since the global pandemic will be used as a catalyst to successfully reposition our brand as an internationally revered rugby brand that is underpinned by a culture of inclusivity.”
“The golden thread running through this repositioning of the brand is our FANS. We are keeping our loyal fans at the centre of everything we do and we want our fans to be part of this incredible journey and evolution of The Sharks brand.”
Our much-loved mascot Sharkie has been at the coalface of fan engagement since the 1990s when he emerged as a fun-loving character that embodied The Sharks identity as a family brand. Sharkie remains iconic and whilst we don’t want to fix what is not broken, there was a need to adapt The Sharks logo.
The Sharkie logo has been tweaked slightly and has undergone some refinements while retaining the essence of what Sharkie is all about. The changes include the placement of his dorsal fin higher up his back to make him more menacing and dangerous, much like the team he represents. The placement of his fin brings focus to his ferocity.
We have proudly embraced our roots of being a warrior nation by framing Sharkie within a shield. This symbolises the honour and pride associated with the badge as we carry our heritage as an integral part of the global rugby community. The location of Durban has also been added to the logo, as it creates a sense of a home identity for the team.
Our new slogan “Fear The Fin” was created to ensure it stays within the brand’s theme and portrays us as fierce east coast predators and is meaningful to our fans, who are encouraged to chant this slogan at our matches.
The old logo will still appear on the VURC playing jersey for the 2022/2023 season, due to an eight-month kit production lead time, however the new logo will be debuted on the Cell C Sharks kit for our first foray into the Heineken Champions Cup later this year.
As the new season is upon us, we look forward to our fans globally embracing these new developments and joining us on this journey, as we strive to raise the bar in all spheres of our business.
Our Team. Our Fans. Our City.
Vodacom Bulls sign Premiership star
The Vodacom Bulls are happy to announce the signing of Premiership and Champions Cup winner, Jannes Kirsten. The multifaceted forward will join the Pretoria-based Vodacom Bulls from 1 July 2023 with his initial stay pencilled in till June 2026.
Kirsten – a former South African Under-20s international – is no stranger to Loftus, having made his mark playing for the Vodacom Bulls, both in Super Rugby and the Currie Cup. The 29-year-old has the Vodacom Bulls DNA, being the younger brother of one Frik Kirsten, a prop who made 81 appearances for the club between 2008 and 2014.
Since moving to England in 2019, the lock/back-rower has made a mammoth 75 appearances for his current side, the Exeter Chiefs. Forming part of the core group that would help the English club claim a historic double, winning both the Gallagher Premiership and Heineken Champions Cup during the 2019/2020 season. A season where Kirsten became an instrumental figure on the field and a proven champion off it.
Blue Bulls Company (BBCo.) Chief Executive Officer, Edgar Rathbone said the news of Kirsten joining the herd is good for South African rugby and not just the Vodacom Bulls.
“We know Jannes very well and understand the impact he can have. We appreciate that he has gone on to play in Europe, in different conditions against some of the best rugby stars in that part of the world, so the experience he returns with will be invaluable to us. He knows Pretoria very well and having him return means that he sees us as the place he can call home and so we are really glad to see him return to be united with his family,”
“The introduction of South African teams in European competition has meant that now more than the years before, we are seeing a few more locally produced quality players looking to make a return because they still have the opportunity to compete against some of the best in the Northern Hemisphere whilst adding value to the game in their own backyard,”
“We appreciate that he is a versatile player, who can slot in at lock and flank and that will add to our dynamic options, strengthening our rugby offering. We look forward to welcoming him in July and are confident that he will continue being the world-class player that we have seen become, wearing our stripes” concluded Rathbone.
Reflecting on his time at the Chiefs, Kirsten said: “The past four years have been an unbelievable experience, not just in terms of my rugby, but my own personal life. Coming to Exeter was obviously a new challenge for me, but it’s one that has brought me so much.
“The club, the city, the people, they have all been amazing and I will leave at the end of the season with only happy memories. What I have been able to achieve is something I am very proud of and the friends I have made will be life-long.
“South Africa, however, is home for me and the time is right for me to go back there and continue the next chapter of my rugby career. Heading over to Pretoria just a few weeks ago with the Chiefs was very special, particularly as I never thought I would run out at Loftus as a visiting player.
“Also, getting the opportunity to show my homeland to my teammates and the staff that travelled was something I will remember. The Chiefs will always hold a big place in my heart and between now and the end of the season I will be doing everything possible to ensure my time here finishes on a high note.”
Everybody at Loftus is excited and cannot wait to welcome Jannes home.
Connacht squad to face Emirates Lions named
The Connacht management team have named the matchday 23 for tomorrow’s BKT United Rugby Championship tie with the Emirates Lions at The Sportsground (k/o 7.35pm)
Having missed last week’s trip to Newcastle through injury, Jack Carty returns to captain the side. The out-half could make history in the game – he needs six points to equal Eric Elwood’s all-time points scoring record of 1152 points for the province.
Scrum-half Caolin Blade is named alongside him while Cathal Forde and Tom Farrell are named at inside and outside-centre respectively. Tiernan O’Halloran lines out at full back for his 215th Connacht appearance with John Porch and Diarmuid Kilgallen on the wings.
The pack sees the Murray brothers Darragh and Niall paired together in the second row, while props Peter Dooley and Jack Aungier come in alongside hooker Shane Delahunt. Josh Murphy moves from the second row to blindside flanker, while Conor Oliver and Jarrad Butler are retained at 7 and 8.
Commenting on the team selection, Director of Rugby Andy Friend says:
“Tomorrow marks the end of a long block of games for us and one we want to finish on a high. If we get the win we head into the next block well in the running for a playoff spot – while achieving our aim of reaching the Challenge Cup knockouts – so it’s not a bad spot to be in.
We’re fully aware however that we need a win tomorrow to put ourselves in that position. The Lions are a formidable outfit and have improved even more since their first season last year, so we know a difficult challenge awaits us.”
CONNACHT RUGBY MATCHDAY 23 VS EMIRATES LIONS
Saturday 28th January, 19:35 @ The Sportsground
15. Tiernan O’Halloran (214)
14. Diarmuid Kilgallen (12)
13. Tom Farrell (90)
12. Cathal Forde (7)
11. John Porch (72)
10. Jack Carty (190) (C)
9. Caolin Blade (161)
1. Peter Dooley (12)
2. Shane Delahunt (124)
3. Jack Aungier (43)
4. Darragh Murray (5)
5. Niall Murray (47)
6. Josh Murphy (11)
7. Conor Oliver (54)
8. Jarrad Butler (107)
16. Dylan Tierney-Martin (15)
17. Jordan Duggan (34)
18. Dominic Robertson-McCoy (76)
19. Leva Fifita (22)
20. Shamus Hurley-Langton (12)
21. Kieran Marmion (222)
22. Tom Daly (71)
23. Oran McNulty (12)
Images & Content from – Connacht Rugby
New Role for Ian Costello
Munster Rugby and the IRFU are pleased to confirm that Academy and Pathway Manager Ian Costello will assume the newly created role of Head of Rugby Operations at the end of this season.
Costello will take on further responsibility in an all-encompassing Head of Rugby Operations role that will oversee the long-term strategic development of the elite player pathway, succession planning, and provide recruitment support for developing, retaining, and recruiting players in conjunction with the Head Coach.
Commenting on the appointment, Munster Rugby CEO Ian Flanagan said, “We are delighted that Ian will step into this newly created role.
“This has been a work in progress in the background for some time as we look to align our resource support with the IRFU and other provinces.
“When Ian returned to the province as Academy Manager he was identified as the ideal candidate for this role when incorporating his previous coaching experience, managerial skill-set, and strategic abilities for aligning and developing our player pathway.”
Head Coach Graham Rowntree added, “I’m delighted to have someone of Cossie’s calibre (Ian Costello) taking on this role.
“We work very closely as it is through his academy role, and from my own personal point of view it has been a really positive working relationship. Ian and his academy team play a key role in everything we are trying to achieve each week.
“It’s great to have a dedicated resource to driving long-term succession planning and coordinate recruitment operations, and I believe it will be of huge benefit to not only me and our coaching team, but to Munster Rugby.”
Images & Content from Munster Rugby
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