Swansea City have announced a new naming rights partnership that will see the club’s home become the Swansea.com Stadium with immediate effect.
The new 10-year agreement sees Swansea.com take over from Liberty Properties plc as the stadium’s title sponsor. The deal will see Swansea City and the Ospreys represent our city and region by stepping out to play at the Swansea.com Stadium.
Swansea.com is a trading company based in Swansea. It has several investments across different sectors including travel, hospitality, real estate and sports. Swansea.com is proud to be based in Swansea, employing local people in the city in which it invests, and has done for the last 30 years.
It is the latest chapter in the relationship between the two companies. Many of Swansea.com’s businesses have been involved with the club over the last two decades and more.
This began with the sponsorship of a stand at the Vetch Field in 1998, through to appearing on the front of the club’s shirt from 2001 to 2009, with Swansea.com itself holding that position from 2007 to 2009.
Pursuing a new naming rights partner has been looked into extensively since the club agreed a deal with Swansea Council to take on a 37-year lease for the stadium in February of 2018, with the aim of growing the club commercially.
Relegation from the Premier League and the impact of the Covid-19 pandemic added to the challenge of finding the right brand to align with the club and the stadium, which has been known as the Liberty Stadium since shortly after its opening in 2005.
There were a number of global businesses among the interested parties when it came to the naming rights for the stadium, including those within the travel, gambling and cryptocurrency sectors.
However, having elected to move towards a more local focus in our partnerships – including having Swansea University as front of shirt sponsor – the club opted to look at potential naming rights partners within our own city and community.
As a club, the decision to overhaul our commercial outlook and engage with local partners, sponsors and suppliers has proved to be a rewarding one; one which the club believes has future proofed Swansea City and the regional partners it is proud to be working with.
As a result of this desire to choose local, the large majority of businesses Swansea City currently has commercial relationships with operate within the South Wales area.
This has led to this new decade-long agreement with a prominent Swansea-based company in Swansea.com, which guarantees a seven-figure sum to the club and is of a longer tenure than the industry average for stadium naming rights deals; providing the club with additional financial security at a challenging time.
“I am delighted that we, as a club, are able to announce this naming rights deal for the stadium,” said Swansea City chief executive, Julian Winter.
“I am proud of the work we have done as a club when it comes to focusing on our local area and community.
“This football club prides itself on its place at the heart of the community it represents, and adding to our portfolio of local business sponsors and partners is another indicator of our commitment to our city.
“We welcome Swansea.com as our new naming rights partner, and we look forward to a successful period – on and off the pitch – over the next 10 years.”
“From a commercial point of view the main focus has been to drive the commercial longevity of the business and financially futureproof the football club,” said Swansea City’s head of commercial, Rebecca Edwards-Symmons.
“A key part of that has been to find a stadium naming rights partner whose values match our own, and a deal that represents a significant commitment and financial boost to the club following what has been a difficult time at all levels of the game amidst the ongoing coronavirus pandemic.
“That we have been able to reach agreement with a Swansea-based company makes total sense for us as a football club, and aligns with our desire to accentuate the links we already have with numerous businesses and partners within our city and surrounding area.
“We look forward to what we hope will be a successful future with Swansea City playing at the Swansea.com Stadium.”
“It is an honour and privilege to continue our investment into Swansea City with this 10-year commitment through the stadium naming rights,” said Swansea.com’s group managing director Jacob Hughes.
“With many of our businesses being based in Swansea, employing local people, we feel the opportunity to further our partnership with the club is amazing. Over the last 20 years the business has worked hard to invest in the city and its surrounding areas.”
Ospreys CEO, Nick Garcia added: “Competing in the United Rugby Championship and the Champions Cup takes the Ospreys and our supporters around the world, with matches in seven countries across two hemispheres.
“However, nothing makes us happier than hosting global rugby supporters and clubs, where they can meet our supporters and partners at our home in Swansea. Swansea.com is a great brand that aligns with our roots and will be familiar to many of our supporters.
“We’re delighted to have them as the new title partner of the stadium and look forward to working with them to build the best rugby matchday experience across the two competitions.”
Cllr Rob Stewart, leader of Swansea Council, said: “I’m delighted our stadium has a name that reflects our wonderful city and a company that has invested in Swansea and its people.
“This long-term commitment will ensure we continue to grow the relationship between the stadium, its football and rugby teams and the people of Swansea.”
Aviva Stadium To Host Connacht-Ulster Clash Next Month
Connacht Rugby and the URC can confirm the round 5 fixture between Connacht and Ulster will take place at the Aviva Stadium on Saturday, October 23 (kick-off 5.15pm).
In what will be a day of celebration at the home of Irish Rugby, the derby game is due to be one of the first professional sporting events in Ireland following the planned relaxing of most remaining restrictions the previous day.
Andy Friend’s men previously played two matches at the ground in August 2020, including a win over Ulster in their first game back since the suspension of the 2019/20 Guinness PRO14.
Connacht can also confirm the following ticket info:
- All Season Tickets will be valid, with holders provided a complimentary upgrade to Premium Level seats. Emails will be sent to all ST holders tomorrow where they can choose their location in the ground and purchase additional tickets
- Remaining 1885 Club members will have exclusive access to purchase tickets from Friday for the weekend. As a thank you, these members can also purchase tickets in the Premium Level for the same price as a Category 1 ticket
- Remaining tickets for the Lower Level and Premium Level will go on General Sale this Monday from 9am
Willie Ruane, CEO of Connacht Rugby, says the day promises to be a memorable occasion.
“Connacht Rugby are really pleased to confirm our fixture against Ulster is to be held at the Aviva Stadium next month,” he announced.
“This will be the first time that our supporters will have the opportunity to watch our professional squad at the Aviva Stadium, and I’m confident that as usual they will turn out in force and make it a memorable occasion.
“With all of the uncertainty surrounding capacities over recent months the opportunity provided to us by the IRFU to play at the Aviva Stadium is one that we felt we could not pass up.
“As we all know there are tens of thousands of people living in Dublin who are originally from the west of Ireland, and we hope to use this game to not only provide our supporters living in the west with the opportunity to make this a memorable day but also for our supporters living outside the province to come along and cheer on their home team.
“We’d like to thank our official supporters club, the Connacht Clan, for their support of this fixture since we first engaged with them last month, as well as the IRFU for their support in helping us to bring this game to the home of Irish Rugby.”
Connacht head coach Friend says the whole squad cannot wait to return to the Aviva, acknowledging: “Our fixture against Ulster at the Aviva last year was a really special occasion.
“At the time it was our first game in six months and for most of the players it was their first experience playing at the stadium.
“You could see straight away that the venue was ideal for the type of rugby we want to play, and that helped give us the win we deserved.
“The prospect of returning there – but this time with thousands of Connacht supporters behind us – is something the staff and players have been fully behind since the start, and we can’t wait until that day arrives.”
Images & Content from Irish Rugby & Images © Inpho Photography
How to watch Ulster in the United Rugby Championship
Ulster Rugby will begin its exciting journey into the new United Rugby Championship this Friday night, hosting Glasgow Warriors under the lights at Kingspan Stadium (kick-off 7.35pm).
We are delighted to be able to welcome up to 15,000 supporters at Friday’s fixture, and tickets are still available. For more information on Friday’s event, or to buy tickets, please click here.
The introduction of South Africa’s four elite teams to the URC has created a challenge unlike any other, with two hemispheres colliding as the best of Ireland, Italy, Scotland and Wales take on the best of South Africa.
If you’re planning on following Ulster’s URC campaign from home, we have pulled together this handy guide on how to watch all the action for supporters in the UK and Ireland…
Premier Sports is the only place for supporters in the UK to watch every single United Rugby Championship game live this season. You can follow Ulster home and away as Premier Sports will broadcast all 151 games, including eight games per round plus coverage of all the knock-out drama and Grand Final.
Ulster legends Stephen Ferris, Andrew Trimble and Paul Marshall, along with presenters Graham Little and Mark Robson, are among the talent returning to the screens this season.
Fans can tune in on Sky, Virgin TV, or online using the Premier Sports Player from start to finish – you can subscribe now at premiersports.com to watch all 151 games live for less than £1 a game.
Ulster Rugby returns to BBC Northern Ireland this season with live free-to-air coverage of six of the province’s home matches in the inaugural United Rugby Championship.
In addition to televising live the home fixtures against Benetton, Emirates Lions, Connacht, Cardiff, Munster and the Cell C Sharks, every Ulster URC fixture will be available on BBC iPlayer 24 hours after each round.
A new weekly TV programme – ‘The Ulster Rugby Show’ – featuring a line-up of special guests and pundits will take a light-hearted look at the latest news and talking points from the province and across the new tournament. The first episode will air this Thursday 23 September at 10.00pm on BBC2 NI.
RTE / TG4
RTE and TG4 have also picked up broadcast rights to show ten games on free-to-air TV this season.
Among the fixtures being covered live by the Ireland-based broadcasters are the three away interprovincial derbies against Connacht, Leinster and Munster.
New for the 2021/22 season, URC TV is an online streaming service giving fans the opportunity to watch every game live and on demand.
A free service showing a range of highlights, archive matches and snackable videos, will be available in all countries including the UK and South Africa (fans in these countries can watch all games live on Premier Sports and Super Sport respectively).
Fans watching in Ireland, Europe (excluding UK), US and a number of other territories, URC TV will also offer a range of subscription packages including a Season Pass (all games), Ireland Pass (all games featuring Irish Clubs), Weekend Passes (all games within a round) and individual games passes.
For more information, or to sign up, visit www.urc.tv.
Source – Ulster Rugby
Sharks name squad of 34 for URC trip to Europe, Pienaar included.
Sean Everitt has picked two, and sometimes three, players in each position given the COVID-19 protocols around international travel and proper isolation and quarantine practices, as well as accounting for any injuries that may be picked up within this four match period.
Ruan Pienaar and Tian Meyer have both been included in the squad, having signed loan agreements with the Cell C Sharks from the Toyota Cheetahs, while there are welcome returns from injury for the lock pairing of Ruben van Heerden and Hyron Andrews.
Phepsi Buthelezi continues to lead a settled and experienced squad of players in the absence of Lukhanyo Am, who will take over the captaincy on his return from Springbok duty.
“The boys are up for the challenge, we have some experienced players who have played in the Pro16 before and have had a taste of European conditions, and we have coaching staff who have coached at the highest level; we’re all confident that we can do well overseas,” said Everitt.
“We’ve taken a young squad mixed with some older heads with experience and it will be exciting to see what these guys can deliver against opposition that we don’t see too often, nor play against.”
The Cell C Sharks kick off their campaign against Munster next Saturday, and in round two (Saturday 2 October) travel to Scotland to take on Glasgow Warriors before heading to Wales for rounds three and four, against the Ospreys (Friday 8 October) before rounding off the month-long tour against Cardiff (Saturday 16 October).
“The boys are excited about experiencing a new competition, the URC is a tough tournament that brings in new challenges and different opposition but the guys are up for the challenge after a very good Currie Cup and a good year,” added Everitt.
The Cell C Sharks touring squad:
Forwards: Dan Jooste, Dylan Richardson, Fez Mbatha, Gebrandt Grobler, Henco Venter, Hyron Andrews, James Venter, Kerron van Vuuren, Khutha Mchunu, Khwezi Mona, Le Roux Roets, Lourens Adriaanse, Mpilo Gumede, Ntuthuko Mchunu, Phepsi Buthelezi (captain), Reniel Hugo, Ruben van Heerden, Thembelani Bholi, Thomas du Toit, Wiehahn Herbst.
Backs: Anthony Volmink, Boeta Chamberlain, Curwin Bosch, Jeremy Ward, Marius Louw, Marnus Potgieter, Murray Koster, Ruan Pienaar, Rynhardt Jonker, Sanele Nohamba, Thaakir Abrahams, Tian Meyer, Werner Kok, Yaw Penxe.
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