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Debut URC Season Sets New Broadcast Records

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Mandatory Credit ©INPHO/Dan Sheridan

Over 34 million fans tuned into the inaugural United Rugby Championship season as the league set a number of major broadcast records in its first campaign.

In its first season, the United Rugby Championship was supported by Free-to-Air (FTA) broadcasters in the UK, Ireland and Italy – BBC Wales, BBC Northern Ireland, Mediaset, RTÉ, S4C and TG4 and by leading Pay TV companies SuperSport (South Africa) and Premier Sports (UK and Ireland).

This mix of broadcast platforms allowed fans to enjoy rising standards of production while the crossover and collaboration across different territories gave the league a truly global feel.

The numbers behind the headlines are truly stellar and set a high benchmark for the URC, its teams, players, broadcasters and partners to aim for ahead of the new 2022/23 season.

Thanks to the consolidated reports from Nielsen Sports, one of the world’s leading agencies in broadcast reporting, the United Rugby Championship can confirm that the audience for the entire 2021/22 season reached a high mark of 34.6million across 7,000-plus hours of coverage.

That figure of 34.6m was an increase of 169% compared to the 2020/21 PRO14 and Rainbow Cup campaigns combined.

  • The cumulative average audience per game during the season was 230k which represented a 109% increase on 20/21.
  • A cumulative audience of almost 3 million people tuned into Round 3 with the figure of 2,892,000 setting a new record for the highest audience for a single round in the league’s history.
  • In total, four rounds eclipsed an audience of 2 million, seven rounds drew more than 1.5 million and 6 of the remaining 7 rounds all attracted a minimum viewership of 1 million.
  • The average audience per round in the regular season was 1.7 million.
  • The cumulative audience from Italy was 1.6 million.

URC Grand Final and Play-Offs

The first-ever United Rugby Championship Grand Final took place in Cape Town, South Africa between the DHL Stormers and Vodacom Bulls and set a new TV milestone for the league.

A total of 1.25 million watched the DHL Stormers win their first URC title and set a new record for the league decider. Although the Grand Final was an all-South African affair 41% of the audience came from outside of the territory with RTÉ’s live coverage in the Republic of Ireland accounting for 15%.

This trend of interest was a hallmark of the entire URC Play-Offs which also set a record for viewership with 3.8 million across seven games. The largest viewership for the Play-Offs came in the DHL Stormers v Ulster Final Four game where the audience hit 754k while the other Semi-Final encounter between Leinster and the Vodacom Bulls drew 472k.

Including the URC Grand Final, the average audience per game in the Play-Offs was 537k

Top 10 most watched regular season games in 2021/22

In the Top 10 most watched games of the regular season, Munster featured five times, the Cell C Sharks were involved in three with Ospreys, Ulster and the DHL Stormers appeared twice.

The most watched game in the regular season was Ospreys’ Round 3 game with Cell C Sharks which was viewed by a combined audience of 581k on BBC Wales, SuperSport and Premier Sports.

  1. R3 Ospreys v Cell C Sharks 580,026
  2. R3 Cardiff v Vodacom Bulls 560,886
  3. R2 Munster v DHL Stormers 538,909
  4. R6 Cell C Sharks v Scarlets 531,421
  5. R10 Munster v Ulster 523,707
  6. R4 Munster v Connacht 521,110
  7. R1 Munster v Cell C Sharks 484,267
  8. R5 Ospreys v Munster 480,652
  9. R4 Ulster v Emirates Lions 468,993
  10. R4 Dragons v DHL Stormers 445,471

Most Watched Clubs

Helped by their appearance in the URC Grand Final, the DHL Stormers were the most viewed team in the league with their total audience coming in at over 7.2million. The URC champions are followed by the Vodacom Bulls, Munster, Cell C Sharks and Leinster for audiences across the entire season.

The DHL Stormers and Munster were the most watched teams in South Africa and Ireland, respectively with Ospreys leading the interest in Wales, Benetton were No 1 in Italy and Edinburgh topped the pile in Scotland.

Derby matches which are at the heart of the tribal rivalries in the URC also performed well with only one South African fixture breaking the dominance of the all-Irish clashes.

Top 5 Derby Audiences

The most watched derby games of the season all took place in Ireland, with Munster’s R10 clash with Ulster drawing in 523k in a game that was also No 5 in the list of Top 10 most watched in the regular season. Munster also feature in four of the Top 5 derby audiences.

  • R10 Munster v Ulster 523,707
  • R4 Munster v Connacht 521,110
  • R16 Ulster v Munster 428,709
  • R15 Munster v Leinster 402,534
  • R6 Leinster v Ulster 401,603

Top 5 Games from Ireland

  • R2 Munster v DHL Stormers 538,909
  • R10 Munster v Ulster 523,707
  • R4 Munster v Connacht 521,110
  • R1 Munster v Cell C Sharks 484,267
  • R4 Ulster v Emirates Lions 468,993

Top 5 Games from South Africa

  • R6 Cell C Sharks v Scarlets 531,421
  • R17 DHL Stormers v Leinster 417,323
  • R7 Emirates Lions v Munster 394,416
  • R16 Cell C Sharks v Leinster 361,290
  • R17 Vodacom Bulls v Glasgow Warriors 323,386

Top 5 Games from Italy

  • R11 Zebre v Munster 439,701
  • R1 Zebre v Emirates Lions 295,647
  • R1 Benetton v DHL Stormers 213,754
  • R10 Benetton v Cell C Sharks 202,283
  • R4 Benetton v Ospreys 196,817

Top 5 Games from Scotland

  • R3 Edinburgh v DHL Stormers 382,185
  • R3 Glasgow Warriors v Emirates Lions 363,674
  • R4 Edinburgh v Vodacom Bulls 260,448
  • R5 Glasgow Warriors v Leinster 224,494
  • R2 Glasgow Warriors v Cell C Sharks 209,027

Top 5 Games from Wales

  • R3 Ospreys v Cell C Sharks 580,026
  • R3 Cardiff v Vodacom Bulls 560,886
  • R5 Ospreys v Munster 480,652
  • R4 Dragons v DHL Stormers 445,471
  • R3 Scarlets v Munster 330,313

Images & Content from Munster Rugby


URC

Glasgow destroy Cardiff with 8 try victory

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Eight tries and a half-century of points saw Glasgow Warriors open their BKT United Rugby Championship account in style, earning a 52-24 victory over Cardiff at Scotstoun this evening.

Player of the Match George Horne grabbed 17 points, with a brace from Fraser Brown, a try apiece from Zander and Matt Fagerson and scores from Cole Forbes, Thomas Gordon and Stafford McDowall accounting for the scoreline.

Straight from the opening kick-off, it was evident that this was a Glasgow Warriors team with one objective in mind. An industrious opening spell from Scott Cummings saw the second-rower heavily involved at the set-piece and in the loose, whilst the speed of thought and foot from Horne kept the Cardiff defence on their toes.

However, it would be the visitors who would open the scoring with a quarter of an hour on the clock, somewhat against the run of play. After a lengthy stoppage due to an ankle injury to Rory Darge that saw the flanker head to hospital for treatment, the Welshmen caught their hosts cold. Max Llewellyn’s break through the middle took Cardiff into the Glasgow 22, before a looping pass from Jarrod Evans put Josh Adams over in the corner. Evans added the conversion, and Cardiff led 7-0.

Glasgow’s response was immediate, and showcased what was to come from Franco Smith’s men. A superb offload from Tom Jordan put Cole Forbes through a gap, who in turn sent Sebastian Cancelliere racing clear. Only an illegal intervention from Thomas Young could prevent the Warriors from scoring, earning the openside a yellow card from referee Chris Busby.

It took the Warriors precisely 45 seconds to make the most of their numerical advantage, and they did it in textbook fashion. Fraser Brown’s lineout was pinpoint accurate to Cummings, before Brown himself burrowed over the line from the rolling maul. Horne converted, and the scores were tied.

Straight from the restart, Smith’s men struck for what could already be a try of the season contender. Identifying the space, Stafford McDowall sent Sione Tuipulotu through a gap, who in turn timed his pass to perfection to send Cancelliere sprinting clear. The Argentinian drew the last man before popping the ball to Forbes, with the full-back outpacing the cover defence to touch down. Horne’s conversion attempt was true, and the Warrior Nation were in full voice.

The noise continued to grow moments later, as the home side crossed for their third try in a nine-minute spell. A superbly executed 50-22 from Tuipulotu gave the Warriors field position, before Zander Fagerson was stopped just inches short of the line. It was left to younger brother Matt to apply the finishing touch, picking up and going down the blindside to barge over the whitewash. A third conversion from Horne took the score to 21-7 after half an hour, and Scotstoun was rocking.

Even a yellow card to Tom Jordan on his first home start couldn’t puncture the home side’s momentum, as Cummings and Kyle Steyn combined to drive the visitors fully 20 metres backwards in a superb defensive shift.

A penalty from Evans was all that Cardiff could muster during the sin bin period, and it would be Glasgow that would finish the half on the front foot. A half-break from Dempsey and a perfectly-timed offload to Horne sent the scrum-half scampering clear, chipping ahead to pin Cardiff on their own try-line. Cummings’ chargedown forced a five-metre scrum in his side’s favour, and after Tuipulotu and Richie Gray went close, Horne himself would snipe over for the classic scrum-half score. Converting his own try for good measure, the Warriors headed back to the changing rooms with a 28-10 lead at the interval.

Content & Images from – Glasgow Warriors Rugby


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Failure to deal with sin-binning periods cost us – Young

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Dai Young says Cardiff were made to pay for their failure to deal with sin-binning periods after suffering a 52-24 defeat to Glasgow Warriors on Friday.

The hosts scored four of their eight tries while the Blue and Blacks were reduced to 14 men, with Thomas Young and Uilisi Halaholo both spending 10 minutes each in the sin bin.

 

After a bright start in Scotstoun, where Cardiff took the lead courtesy of a Josh Adams try, the momentum of the game shifted following Young’s sin-binning, leading to a trio of quickfire scores from the hosts.

 

The Director of Rugby was disappointed with how the yellow cards allowed Glasgow to take control of the encounter, and says it’s vitally important that his side learn the lessons from the defeat.

 

Young said: “It’s disappointing obviously and the scoreboard is quite ugly when you look at it at the end.

 

“But I thought we had a really good start. We got our noses in front and we were right in the game.

 

“Then we had a pretty harsh yellow card against Thomas [Young], but that happens on occasions.

 

“We certainly didn’t control that 10 minutes the way we wanted to. They scored three tries and 21 points in that period which obviously meant we’d be chasing the game a little bit.

 

“Another yellow card in the second half, and they scored another try so that’s four tries following yellow cards.

 

“That’s a big thing that we need to get better at – controlling those periods when we’re down to 14. It will inevitably happen in this game.

 

“I thought a couple of calls went against us but as the game went on we also controlled the collisions poorly. They started again on top, winning collisions, and once that starts to happen then they’ll get speed of ball and it becomes very hard for us to control them defensively.

 

“We played good stuff on occasions and left points out there but we’re obviously disappointed to lose by that much.

 

“We’ve got to learn a lot from it, but ultimately the story of the day was the yellow cards and how we dealt with those periods because they will happen. It doesn’t matter how you play the game, there will be yellow cards.”

 

Following tries from Adams, Kristian Dacey and Liam Belcher, Cardiff’s hopes of leaving Glasgow with a bonus point were alive in the final 10 minutes, but ultimately left empty handed.

 

Young called for more composure in the final stages and insists his side must continue to work hard on the training ground as they seek improvements.

 

The former Wales prop added: “We had opportunities for the bonus point but we were rushing it. We had 10 minutes to score a try but were flapping at it a little bit.

 

“As I said, we’ve got to try and take the positives out of tonight. The scoreboard is ugly, nobody wants to see that, but there were positives, things we can improve on and things we can do better.

 

“When we get opportunities we’ve got to be more clinical and got to keep working on our physicality, which is something we knew coming into the season.

 

“It’s something we struggled with on occasions last season against the better teams, and did win it from parts of the game today, but by the second half we started to lose more and more collisions which meant they controlled the speed of ball.

 

“They’re too good of a team to be given quick ball.

 

“You’ll win rugby games and you’ll lose some. We’re not happy with tonight’s performance but what we’ve got to look at is trying to improve every week.

 

“We will come up against good teams, and tonight that was nigh-on an international team we played against. You don’t get much tougher than that.

 

“We need to take the positive, build on them and try to take the negatives out of our game.

 

“Next week is another game where we’re at home. We want to keep building.

 

“This season is going to go where we’ll win some games and lose some games but our focus can’t change.

 

“Our focus has to be to build on the things we do well and keep working on things that don’t go well. Hopefully, by doing that, we’ll win more than we lose.”

Content & Images from – Cardiff Rugby


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Roos ready to tear it up

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DHL Stormers coach John Dobson is picking his No 8 Evan Roos to make a statement in the defending champions’ Vodacom United Rugby Championship opener against Connacht in Stellenbosch on Saturday.

Kick-off is 14h30 at the Danie Craven Stadium and tickets are available from Webtickets. CLICK HERE to buy your tickets now.

“Evan is chomping to get going. He had an incredible 2021/22 season, which resulted in Springboks Test selection and I know he is amped to put in a performance to make a statement that he will be even better this season,” said Dobson.

“He got a taste of international rugby. He wants more and he knows that the Vodacom URC is his stage to make his on-field statements, individually and most pertinently to the collectiver of the DHL Stormers,” Dobson added.

Roos was the posterboy for the inaugural Vodacom URC, his rampaging carries and dynamic support play dominating the league’s weekly highlights.

A Paarl Boys High prodigy, Roos left Cape Town for the Cell C Sharks after matriculating but was back in Cape Town in 2020.

His skill-set meshed perfectly with the DHL Stormers script and he flourished in a team of gamebreakers.

Partnered with speedster Hacjivah Dayimani and breakdown specialist Deon Fourie, Roos starred in a tenacious back row that pressured rivals in attack and defence, combining skill with speed and a high work rate.

The DHL Stormers recovered from a slow start to win 12 of 18 league matches, scalping Edinburgh, Ulster and the Vodacom Bulls in the playoffs to cap an 11-match win streak with an 18-13 victory in the Cape Town Grand Final.

Roos led the charge and the 22-year-old was rewarded when it came time to dish out league accolades, named the Vodacom United Rugby Championship Player of the Season, Players’ Player of the Season, Fans’ Player of the Season, Next-Gen Player of the Season and he earned a place in the Vodacom URC Dream Team.

In winning Player of the Season, Roos beat off challenges from Vodacom Bulls captain Marcell Coetzee and his teammate Ruan Nortje, Lukhanyo Am (Cell C Sharks), Vincent Tshituka (Emirates Lions) and Warrick Gelant, another key member of the DHL Stormers’ championship-winning side.

This was just reward for a player who topped the competition statistics for offloads, carries made and tackles broken, while finishing fourth for metres gained, the highest-placed forward.

He also made a lasting impression when he scored a remarkable try in the final, surging headlong through some of the meatiest Vodacom Bulls to score.

The explosive No.8 will be central to the defending champions’ quest to repeat. A pillar of strength up front, Roos combines traditional South African aggression with levels of athleticism more common to a pack from one of the Pacific Island nations. He is a unique talent, rapid and gruff.

While these traits elevated Roos into the national team, the ambitious No.8 will not be content with his first and only Test cap to date – a 46-minute cameo in a Springbok home loss against Wales in July.

For the DHL Stormers faithful, Roos is not only the perfect option at the back of the scrum and line-out, but also the man to power up the Bok pack at the 2023 Rugby World Cup.

Roos will get his legs churning on Saturday to convert the few who may still doubt his world-class qualities.

Content & Images from – Stormers Rugby


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